Consumers are increasingly aware fast fashion is having a detrimental impact on the environment and communities, with its high volumes of cotton consumption, sweatshop working conditions and toxic industrial waste.
One company seeking to break the cycle is MUD Jeans, a fast growing sustainable jeans company from the Netherlands. Speaking at the Sustainable Brands Event 2016 in Sydney, MUD Jeans CEO and founder, Bert van Son, said the company allows customers to shop for jeans via a ‘lease a jeans’ concept, which makes it possible for customers to use jeans and give them back after use. This allows customers to renew their wardrobe, while ensuring materials are also recycled after use.
Read more at CMO.