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Mud Jeans Inches Closer to Sustainability Goals with Undyed Collection

With an unwavering commitment to circularity and an ambitious target to produce denim made from 100 percent post-consumer recycled cotton, Mud Jeans is furthering its sustainable efforts with a new collection.

The Netherlands-based brand unveiled its Undyed denim collection, a range of existing styles made with fabrics consisting of 60 percent organic cotton and 40 percent recycled denim. No new dye is added to the process.

The recycled denim and organic cotton fibers come together to produce a unique gray-blue shade—a hue that’s closely aligned with popular color themes for 2021, including Ultimate Gray, one of Pantone’s Colors of the Year.

“The nice thing is that the trends of the past years are reflected in the jeans,” said Dion Vijgeboom, Mud Jeans’ denim innovator. “Most of the old, recycled jeans were blue; the new cotton is white, hence this mixed denim color.”

Though it uses Cradle 2 Cradle-certified indigo dye, by skipping the dyeing process—and, in turn, the wash process—the brand is able to use 92 percent less water per pair compared to industry standard. The omitted process also allows the undyed jeans to only consume 6.12 kg of CO2, reducing CO2 consumption by 74 percent compared to the industry standard.

The women’s range includes relaxed, straight and flare jeans, a denim jacket and a denim skirt. The men’s collection offers a straight jean, chino, shorts and denim jacket.

Mud Jeans’ Undyed collection is now available online. The jeans retail for 89-119 euros ($104-$139). The collection is also part of Mud’s signature jeans leasing program, which allows consumers the option to lease the jeans on a monthly basis for 8-10 euros a month ($9-$11).