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MYR is software that aims to simplify denim design—to reduce waste, foster collaboration and, above all, nurture creativity.

MYR is a digital platform dedicated to fashion design and fashion designers, conceived by Umberto Brocchetto in collaboration with his life-long friend Valter Celato and a tight-knit team of professionals and creative developers with 30 years of experience in the fashion industry and in enriching fabrics – as they say, DENIM above all.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit