Nautica is the latest old school brand to cash in the nostalgia ’90s fashion trend.
The brand teamed up with New Era Cap Co. for the first time to launch a limited-edition capsule collection that pays homage to Nautica’s most popular jackets—the Hydro Race, Scuba and Color Block.
The collection includes the New Era X Nautica Hydro Race, a collection of hats that feature primary colors, racing stripes and the Nautica “Hydro Race” logo; the New Era X Nautica Scuba based on the famous diver from Nautica’s ’90s garments; and the New Era X Nautica Color Block, a hat collection that riffs off the brand’s iconic primary color block and pinwheel motifs.
Anchoring the New Era X Nautica Collections are limited-edition “one of one” hats created from deconstructed vintage Nautica jackets. Each hat is unique and features elements from the jacket including patches, labels, pockets and hardware.
Hat styles include the classic fitted 59FIFTY cap, bucket hats, adjustable styles and visors. The collection retails for $40 to $75.
“We are excited to collaborate with the New Era team on this limited-edition capsule collection,” Steve McSween, VP of global design at Nautica, said. “Our teams selected unique relics from our Nautica archive and New Era created fresh, collectible pieces. I’m excited that this partnership produced true one of a kind hats that celebrate our two iconic brands.”
Along with brands like Ralph Lauren and Tommy Hilfiger, Nautica ruled the lightweight outerwear category in the ’90s with its bold color blocking, reversible designs and street-meets-country club aesthetic.
“The New Era X Nautica Collections are one of the most exciting partnerships of the season,” Christina McAdam, New Era Cap lifestyle product director, said. “The approach is both innovative and breathtaking; together, we have united the vintage history of Nautica with the contemporary cultural style of New Era Cap. It’s an exciting, fashion-forward partnership.”
