Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

NBA Star Russell Westbrook Produces True Religion Campaign

Join Sourcing Journal on May 18 at 11 am ET to learn how Cotton USA Solutions helped Tata Textile Mills become more efficient and create a path toward continues improvement.

NBA superstar and trendsetter Russell Westbrook is pulling double-duty as Oklahoma City Thunder point guard and True Religion campaign creative director. The athlete directed the denim label’s Be So Bold campaign for Spring ’15.

Westbrook, who is set to make his fourth appearance at the NBA All-Star Game on Feb. 15 at Madison Square Garden, will star in a 30-second spot the day prior during the broadcast of the Three-Point Shootout contest at Barclays Center in Brooklyn.

He is also scheduled to make an appearance at True Religion’s new Brooklyn flagship, conveniently located across from the arena.

Related Articles

More from our brands

Access exclusive content Become a Member Today!