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Nece Gene Does Circular Denim with High-Fashion Design

As the denim industry makes a push away from linear and wasteful models and toward circular solutions, much of the focus has been on recycling material into new textiles. But Indian label Nece Gene is taking a different approach to reusing excess denim.

Nece Gene founder Neha Celly takes scrap material from Arvind Mills and turns it into couture creations. Denim cut waste is transformed into indigo “fur” or frayed to create accents on garments.

Expanding circular denim into categories beyond clothing, Nece Gene has taken denim strips and turned them into bricks using a bio epoxy. The hardened form of the textiles, which Neha calls “DeBricks,” is then used to create products such as stool seats or necklace pendants. Denim scraps are also turned into pulp to make paper for books.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit