Neiman Marcus and Brunello Cucinelli have cooked up a Western-themed women’s wear capsule.
On Monday the two partners’ 33-piece collaboration called “Muse of the West” rode into town for the first time. The offering spans sweaters and accessories to outerwear, shoes, pants and a poncho all with a Colorado-meets-Corciano vibe. The three denim pieces in it are an oversized jacket in a light wash ($2,995), a contrast =-stitch high-rise jean ($1,795) and metallic drawstring jeans ($1,695).
The 30 non-denim items range in price from $650 for a plaid silk scarf to $9,995 for a brown suede button-front shirtdress.
The pieces, exclusives to NeimanMarcus.com and all Neiman Marcus stores across the country, were designed by sisters and creative partners Carolina and Camilla Cucinelli, Brunello Cucinelli’s co-creative director/co-president and co-head of the women’s style team, respectively.
The collection is being promoted with multichannel storytelling and experiences—including an original video and other digital content—both in-store and online.
“With the Brunello Cucinelli ‘Muse of the West’ collaboration, we are expanding our retail-tainment strategy to include fully immersive, authentic experiences beyond the traditional store environment. To celebrate this one-of-a-kind collection that brings the Italian viewpoint and sensibility of the American West to life, we are hosting an event and fashion presentation [for top customers] on a working ranch in the scenic Texas countryside [on Oct. 13],” said Lana Todorovich, president and chief merchandising officer at Neiman Marcus. “Because of our long-standing partnership with Brunello Cucinelli, we are able to imagine and create extraordinary experiences to offer something truly unique to our discerning customers.”
“We are proud to introduce our exclusive capsule collection, ‘Muse of the West,’ in collaboration with our longtime partner Neiman Marcus,” said Carolina Cucinelli. “Our partnership of more than 20 years is built on the mutual respect of our two cultures, an admiration for quality, and a curated focus on client experiences.“
The capsule is further evidence that Western is indeed a trend that has found a strong following in Fashionland of late.
“‘Muse of the West’ is the first uniquely designed and imagined collection by Carolina and Camilla Cucinelli. The collection speaks to the American charm of the West, with a strong Italian influence, truly celebrating the storied history between Neiman Marcus and Brunello Cucinelli. Exclusive collections such as this enable Neiman Marcus to highlight the power of our brand relationships and strengthen relationships with our customers,” said Jodi Kahn, vice president of luxury fashion at Neiman Marcus.