The Greensboro, North Carolina Cultural Center is set to host 50 Shades of Blue, an exhibit featuring more than 80 pieces of art incorporating re-purposed denim donated by Wrangler.
Most of the denim featured in the exhibition, ranging from sculptural pieces to wearable art, comes from Wrangler’s Greensboro neighbor, Cone Denim ‘s White Oak mill.
“This is one of the most unique and extensive exhibits we’ve had at the Cultural Center. I especially like that it celebrates the textile history of Greensboro and showcases the creativity and inspiration of so many talented Greensboro artists,” said Josh Sherrick, arts and events superintendent for Greensboro.
Wrangler gave the denim from leftover sample fabrics to the 27 artists contributing to the exhibition, in an effort to reuse the materials. The brand has taken similar sustainability initiatives in the past, like its use of old denim as home insulation for a rebuild project, and used as bedding material for a dog bed project with local Girl Scouts.
“In our Greensboro facility, our daily responsibility is to run test fabrics with new and improved wash formulations to create the desired appearance,” said Steve Wyrick, Wrangler’s wet processing manager. “Typically, the test fabrics, sometimes called leg panels or filler panels, don’t have a useful life after we are finished with them. We’re glad to see the denim used in these creative ways, as we continue to find new ways to recycle, up-cycle and find new uses for the denim and fabrics we test.”