Nike has unveiled a shoe this week that denim heads and sneaker fans will want to use all of their holiday gift cards on.
The Air Jordan 6 Washed Denim resembles a pair of worn-in jeans, with a mix of light and dark wash denim in a patchwork pattern on its upper. The red lace lock adds a pop of color that matches its logo on the bottom of the shoe and on the sole insert inside.
The shoe is now available at select Jordan Brand stores and online, and if its presale success is any indication, it will fly off the literal and virtual shelves. On Dec. 27, a day before the official drop, 210 pairs were already sold on sneaker resale site StockX at an average price of $209.
Denim shoes have dropped in all different forms in 2019, and now the entire family can tap into the trend. The shoe is available in all sizes and retails for $200 in adult sizes, $140 in big kids, $80 in preschool and $60 in toddler sizing.
In July, Kith re-issued its denim sneaker in partnership with Coca-Cola and Converse Chuck Taylor. Just a few months later, Louis Vuitton’s men’s artistic director and luxury streetwear aficionado, Virgil Abloh, created a denim version of the LV 408 trainer, and in November, Vans created a denim shoe of its own.