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Nike Goes All-in on Denim Sneakers to Celebrate the US Open

No one tells Nike what to wear on the golf course.

In celebration of the U.S. Open, happening from June 13-16 in Monterey County, Cali. for the 100th anniversary of the famed Pebble Beach course, Nike and Jordan have released a new capsule of styles labeled the “No Denim Allowed” pack. The collection comes alongside a new all-denim Monarch in one of the biggest denim-themed releases from the company in recent memory.

Nike calls the No Denim Allowed pack a “rebuttal” to country club and golf course dress codes, which typically prohibit players from wearing jeans on their grounds. Overall, the pack contains styles for the Air Jordan XI Low Golf, Nike Air Zoom Victory Tour, the Nike Air Max 1 Golf, the Nike React Vapor 2, the Nike Roshe G and the Nike Tour Premiere.

“The site of this year’s third major is represented by a pattern drawn from Central California wildflowers on the plate and sockliner,” the brand said about the collection. “Two symbols are used to stamp the shoes in time and place: a wave for the host course’s coastal environment and a centennial symbol marking the 100-year anniversary of the host course.”

In line with No Denim Allowed, Nike announced the arrival of the all-new, all-denim Nike Air Monarch IV for the Pebble Beach tournament. The style embraces both the California cool of the course and the growing interest in embellished denim to create a sneaker that is truly unique.

nike denim jordan sneaker
To contrast to the “No Denim Allowed” pack, Nike released a new all-denim style, the Nike Air Monarch IV PRM on the same day.

With embroidered flowers on the exterior and flowers patterned on the sockliner, the new design draws directly from the native flora of the Central California coast.

“Using denim as a rebellious play on traditional dress codes at golf links, the shoe includes a tongue tag modeling the leather patch found on the backs of most jeans,” Nike said. “Hints of red dot the upper and carry through the heel, eyelets and heel tab, and round out in a leather-toned gum sole.”

Both the No Denim Allowed pack and the new Monarch colorway are available on or through its SNKRS app. One of the styles, the Air Jordan XI Low Golf will release online on June 14.