Fashion newcomer Nu-in was established just last year with a goal of providing sustainable clothing at an accessible price—and it’s following through on that mission with a new denim collection designed for circularity.
Called 100% Recycled Denim, the collection is made with a combination of pre- and post-consumer cotton waste that comes from production cut-offs and discarded clothes. All recycled materials are GRS-certified.
The collection is designed to be recycled again and again. It uses recycled brass hardware with eco finishing, and swaps out rivets for bar tacks to make end-of-life recycling easier.
Nu-in’s collection also requires almost zero water to produce. By using recycled materials, as well as its Conservblue dyeing technology and a low-impact finishing process, the brand is able to reduce water consumption by 95 percent compared to traditional methods.
Additionally, all garments are packed in 100 percent compostable and degradable bags and use recycled paper certified by the Forest Stewardship Council.
The 100% Recycled Denim collection builds on Nu-in’s previous upcycled denim line, which includes jeans, denim shorts and skirts made with 50 percent BCI cotton and 50 percent recycled cotton.
Timeless designs are at the crux of the new collection. Silhouettes are clean to keep the look authentic, but details such as raw hems, cuffs and belted waists give the designs a contemporary feel. The women’s collection includes a belted denim dress, a long denim jacket and four jeans styles in high-rise straight and wide-leg fits. A mid-rise regular tapered jean for men is available, too.
The collection is now available on the Nu-in website, with retail prices ranging from $59.99-$95.99.
