NYDJ announced the winners of the open casting call for its National Fit Tour that took place in April across three U.S. malls. The women are the focal point in the brand’s Fall ’17 “Fit is Everything” campaign, which went live today.
Around 300 women were photographed for the campaign. However, only 21 ladies made the final cut for the first print campaign, which will debut in the August issue of O, the Oprah Magazine. A second print ad will be featured in the coveted September issue.
All 300 participants will have their 15 seconds of fame on NYDJ.com.
The National Fit Tour gave back to women in need through a partnership with Clothes4Souls, an organization that collects and distributes new and used clothes. For every pair of jeans tried on during the event, NYDJ donated an item of clothing to Clothes4Souls.