The wonders of stretch denim are not lost on NYDJ’s fanbase. The women’s jeans brand launched last week—and subsequently sold out of—SpanSpring, a line of skinny jeans that stretch to fit three sizes.
With SpanSpring, the brand aims to eliminate days when women’s jeans might feel snug. “As we know, women are constantly fluctuating in size,” Estelle Dahan, NYDJ’s vice president of design, told Rivet.
Made with a cotton, polyester and elastane blend, the fabric used in the collection is the brand’s stretchiest yet. The fabric stretches and recovers like a spring, comfortably expanding up to three sizes and returning to its original shape.
SpanSpring jeans are offered in sizes small, medium and large, and each jean stretches to accommodate a range of different waist sizes. Small fits waist sizes 0-4, medium fits sizes 6-10, and large fits sizes 12-16. The pull-on style also features NYDJ’s Lift Tuck technology that flattens the front and flatters the back.
The jeans come in two washes and one silhouette, NYDJ’s super skinny ankle, and retail for $99.
Though the goal is to keep jeans in closets for a longer period of time, fewer sizes also means less inventory and a more effective business, Dahan said. Flexible sizing help eliminate the guesswork in shopping online for jeans.
“SpanSpring was really created to create less stress and more ease as our customers continue to online shop during this time,” she said.
The concept behind SpanSpring echoes the growing the number of brands that are revamping jeggings—the denim industry’s answer to the last decade’s athleisure boom—to appeal to contemporary consumer demands such as comfort and flexibility.
Last fall, premium denim brand Frame introduced Le One, a women’s jean that accommodates a range of sizes. Size 1 fits waists 23-28; size 2 fits waists 29-34.
Size-inclusive brand Good American also introduced Always Fits denim, a skinny, high-rise jean with 100 percent stretchability, meaning jeans can accommodate a range of three to four sizes without sacrificing fit.