NYDJ is taking a 360-degree approach to fit.
The brand for women, designed by women introduces Curves 360 by NYDJ, a denim range engineered to shape, boost and sculpt bodies of all shapes and curves.
Curves 360 offers three design innovations in a variety of denim washes and details. Shape, available as a slim-straight cut, supports and lifts from front to backside with a new 360-degree interior panel. Boost, offered in a skinny silhouette, accentuates and lifts the backside with a specially designed panel and exaggerated yoke. Sculpt, available as a pull-on jegging and pull-on skinny bootcut, contours the waistline with dart details.
“NYDJ consumers are obsessed with our jeans, mainly because of our fit. We’ve learned so much from our loyal consumers about their challenges in the quest to find the perfect fit and we wanted to ensure that we are constant in helping build solutions appropriate for our consumers’ desires and needs,” said NYDJ CEO Lisa Collier. “Curves 360 signals something new: it helps our consumers feel sexy and confident no matter what. These jeans are designed for those who want to embrace and show off their body, just the way they are–beautiful. “
The collection also boasts NYDJ’s first single size run, ranging in sizes from 00 to 28, an approach to sizing many women’s brands, including Madewell and J. Crew, are introducing.
Curves 360, which retails for $119-$129, launched Tuesday exclusively at Nordstrom stores, Nordstrom.com and NYDJ.com. The collection complements the brand’s roster of enhanced fabrications. NYDJ’s Super Sculpting and Sure Stretch denim offers a ultra-soft hand feel and flexibility without sagging. The brand also offers Lift Tuck Technology designed to “slim from within” so the wearer looks and feels a size smaller.
