Jeans are a staple piece in any wardrobe, but a new study suggests there may be an age when one is too old to wear them.
In a new study of Britain’s denim habits, courier service CollectPlus set 53 as the upper limit for wearing denim, using data from 2,000 people they surveyed about their attitudes towards denim. Yet even they were surprised with the results.
“It’s surprising to see our research reveals that many people think jeans are the reserve of the younger generation, suggesting that we should all put denim back on the shelf at the age of 53,” said CollectPlus Marketing Director Catherine Woolfe in an interview with the Daily Mail.
“Denim is such a universal material and with so many different styles available it’s a timeless look that people of all ages can pull off,” she continued.
But that wasn’t the only depressing statistic from the survey, which also found that a majority of its 2,000 participants suffered great difficulty finding the right pair of jeans. On average, men spend four days looking when shopping for jeans, while women spend eight. One in 10 people try on six or more pairs during the search.
Worse yet, 24 percent of those surveyed admitted they have never found the perfect pair of jeans. That said, once found, people surveyed tended to stick with their favorite pair for the long-term, roughly 3 to 5 years before having to buy a new pair. Some go even longer, with 5 percent saying they’ve gone 10 years between purchases.
The survey also revealed increasing acceptance of denim in more formal situations. A third of those surveyed said they’d feel comfortable wearing jeans to a theater, while a quarter said they’d wear them to a dinner party. Another five percent said they’d even wear jeans for more serious occasions, like a wedding, job interview or funeral.
But older denimheads fret not, for when it comes to denim style older celebs are still setting the standard. The survey also included a list of “most inspirational celebrity denim wearers,” with the top three men all being in their forties or fifties. This included 41-year-old David Beckham, who ranked first, followed by 48-year-old Daniel Craig, and 55-year-old George Clooney, who proves that even above the age of 53, denim is still cool.
David’s wife Victoria Beckham also placed well on the list of most inspirational female denim wearers, ranked fourth. The top three women on the British survey included actress Michelle Keegan, who ranked first, followed by pop star Cheryl Cole and the Dutchess of Cambridge Kate Middleton.