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One Jeanswear Group Enters William Rast Licensing Agreement

Sequential Brands Group, Inc. entered into a long-term licensing agreement with One Jeanswear Group to expand William Rast’s jeanswear line and increase the brand’s distribution.

One Jeanswear Group also works with Sequential Brands’ Jessica Simpson brand, as well as Gloria Vanderbilt and Nine West Jeans. One Jeanswear Group expanded the Americana heritage brand with new denim styles, as well as T-shirts, woven shirts, knits, sweaters, leather moto jackets and military-inspired bombers. Prices will range from $30-$110 for the core collection and up to $200 for outerwear.

William Rast’s Fall 2016 line will launch in select better department stores, supported by advertising campaigns in print, film, digital, outdoor and social. There will also be live activations and support from brand ambassadors including Tori Kelly.

Jameel Spencer, division president of fashion at Sequential Brands Group, stated, “Fall 2016 is expected to be an exciting moment for William Rast as we broaden our retail footprint in America, and our partnership with One Jeanswear Group is the cornerstone to its success.”