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Consumers Can Now Own Part of Outland Denim, Thanks to New Crowdfunding Campaign

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Outland Denim just announced an initiative that puts it in the running toward becoming “the people’s brand” as founding CEO James Bartle always dreamed.

The brand recently launched an equity crowdfunding campaign that gives consumers—not just private investors—the opportunity to own shares in the company. The campaign was launched on Birchal, an Australia-based equity crowdfunding platform connecting brands with investors.

Equity crowdfunding—as opposed to generic crowdfunding—is a regulated form of raising capital. As such, it follows a number of regulations similar to the Securities Act, which gives people who are not accredited investors the opportunity to invest. Those who participate would receive shares in the company, and in turn receive dividends when issued.

According to Bartle, a Rivet 50 member, this is an exciting time for Outland Denim, as it’s about to undergo massive growth. The company—Australia’s first Certified B Corporation denim brand—opened its first standalone wash and finishing facility in order to gain greater control over its environmental impact at the close of 2019. And now, it has plans to start manufacturing for brands beyond Outland Denim.

“As we look to expand both our denim brand and our manufacturing facilities, we expect the next season of growth to be rapid,” Bartle said in a statement. “Our biggest opportunity lies in using our facilities to manufacture for other brands. For us it’s simple: the more we can grow, the more positive, life-changing impact we can have.”

The brand is known for its humanitarian efforts, as it was founded as a way to equip women at risk for sex trafficking with wage and personal development initiatives within its Cambodian production facilities. The concept, as well as the high-quality denim the brand produces, garnered the attention of A-list celebrities, including Leonardo DiCaprio, Meghan Markle and Alicia Silverstone.

In July 2019, Outland Denim became a Global Fashion Agenda associate partner, which put the young brand in the company of sustainable fashion leaders such as Everlane, G-Star, Allbirds and Ganni. As an associate partner, Outland Denim will follow through on the Global Fashion Agenda’s mission to guide and support the fashion industry toward a sustainable future.

Expressions of interest in investing are open from March 3-27, and equity crowdfunding will be open from April 1-24.