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Outland Denim Lands Accounts with Two Major US Retailers

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Outland Denim is ending the year on a high note. The Australia-based, Cambodia-made denim company announced last week the brand’s expansion into the United States with major retailers Nordstrom and Bloomingdale’s.

Beginning Spring 2020, a selection of the brand’s Spring/Summer 2020 collection will be available at both retailers, including best-selling styles such as the $200 Harriet as seen on the Duchess of Sussex, Meghan Markle.

Outland Denim’s “State of Being” collection will be available as of Feb. 1, 2020 at select Nordstrom and Bloomingdale’s locations in New York and California alongside nordstrom.com and bloomingdales.com. Nordstrom will stock exclusive styles, including the Stevie boot-cut jean ($205) and the Goldie chambray short ($155).

Outland Denim is in expansion mode.
The Goldie chambray short. Courtesy

“Expanding into the U.S. market has been part of a global expansion strategy for the brand since inception,” said James Bartle, Outland Denim founder and CEO and Rivet 50 member. “We wanted to partner with retailers who understand our business model and brand ethos—and I am thrilled to be able to call Nordstrom and Bloomingdale’s an integral part of this journey.”

The ethically- and sustainably-made denim brand picked up momentum this year after Markle and other celebrities like Leonardo DiCaprio were photographed out and about in its wares.

This year, Outland Denim hired 46 new seamstresses for its Cambodian production house. It also opened a washing and finishing facility powered by Jeanologia’s energy- and water-saving technology.

The brand was founded by Bartle to offer holistic support, training and employment to young women who have experienced exploitation, human trafficking and other human rights violations. The company provides a living wage, education and other benefits for its staff, and each of the seamstresses are trained across all aspects of garment making.

“We couldn’t do what we do without the likes of Nordstrom, Bloomingdale’s, and their customers,” Bartle added. “We look forward to joining forces to continue the brand’s positive impact in changing the lives of people in vulnerable communities.”