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Outland Denim Ventures Into Ready-to-Wear

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

After an eventful 2020 marked by anti-slavery initiatives and a successful crowdfunding campaign, Outland Denim is continuing its goals of expansion in 2021. The B Corp-certified company is making its foray into ready-to-wear with Reset, a Spring/Summer 2021 capsule collection that demonstrates its range.

Reset is defined by “luxurious fluid shapes with a subtle edge” and Outland’s know-how in sustainable and ethical manufacturing. All of the garments are crafted using The Maeka Standard, a set of guidelines established by the label that include providing a living wage and education for garment workers, ethical sourcing and more.

“Our goal this year was to expand into ready-to-wear and provide more options for our customers who want to wear sustainably made clothes; clothes that match their values,” said James Bartle, the company’s founding CEO. “This collection is about pieces you’ll look forward to wearing when you’re not wearing denim—staples for your closet, and feel good, do good fashion.”

The Reset collection includes 100 percent Tencel slip dresses, cotton button-down shirts and linen A-line skirts. Effortless swing dresses and shirt dresses are made with a blend of organic cotton and linen. Select fabrics were made using handlooms sourced from sustainable clothing manufacturer Five P, which honors the textile weaving heritage in Chennimalai, Southern India and creates an authentic, unique finish that can’t be duplicated on modern machines.

Its color palette follows suit, with a collection of neutrals and faded rose punctuated by stripes and blue leopard print.

Though Outland has introduced a new logo T and the Origins T-shirt, which features original artwork by Australian artist Nelson Nokela, Reset is a departure from the number of denim brands venturing into sweats and loungewear. Considered a “celebration of getting dressed,” the line checks all of the boxes for the post-pandemic consumer looking to invest in fewer but more meaningful pieces for social events.

Denim remains a focus for Outland, however. The brand’s popular ‘Harriet’ black jean, as made famous by Meghan Markle, is also back in stock, upgraded with “SaveBlack” technology that uses 85 percent less water in the dying process.

After learning about the global human trafficking epidemic, Bartle founded the company to employ women at risk and provide them with the skills they need to break out of the cycle of abuse. The brand has since earned recognition for its efforts and was short-listed for the Thomson Reuters Foundation Stop Slavery Award for Small and Medium Enterprises.

The Reset capsule collection is now available exclusively on Outlanddenim.com and retails for $135 to $295.

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