A newly launched limited-edition denim capsule meets at the intersection of fashion and women’s rights.
Australian denim brand Outland Denim collaborated with indigenous artist Regina Jones of activist fashion label Ginny’s Girl Gang on a collection of T-shirts and tote bags featuring feminist artwork. Garments are sustainably made to order and include a depiction of the Bora Ring, an indigenous symbol that represents a space for women to come together, learn, teach and celebrate.
The Stronger TogetHER collection launched on International Women’s Day on March 8, and will be available for two weeks. During that time, Outland Denim will give away two one-of-a-kind hand painted denim jackets designed in partnership with Jones. To enter, users must follow both Outland Denim and Jones on Instagram at @outlanddenim and @ginnysgirlgang, tag a friend and comment why they admire their nominee. The giveaway closes on March 16 at midnight AEST (March 15 10 at a.m. ET), and winners will be announced on Instagram stories that day.
The collection is now available on the Outland Denim site, with tote bags retailing for $30 and T-shirts for $69.
“It’s time to get focused on what really matters,” Jones said in an Outland Denim Instagram post promoting the capsule. “We have a whole generation of young girls who are looking at us to see how we treat each other. Let’s show them what the power of being a woman really looks like. Let’s open our arms to each other, and to them.”
The collaboration was a natural one for Outland Denim, which was founded as a means to end human trafficking and provide employment opportunities and living wages to vulnerable women in Cambodia. The company has since earned the Thompson Reuters Stop Slavery Award, which recognizes companies with leading policies for reducing the risk of slavery in their supply chain and operations.