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Pacsun’s New Jeans Cater to Curvy Consumers

Pacsun is making good on its promise to become a one-stop-shop for denim.

The teen specialty retailer dropped a new line of women’s Curve Denim designed with additional room in the hip and thighs. 

It joins similar curve collections by Abercrombie, American Eagle and Everlane.

Offered in four fits—high-rise straight, high-rise flare and mom jeans—the bottoms are designed to hug curves while eliminating waist gaps. The 99 percent cotton and 1 percent Lycra fabrics come in vintage-inspired light and medium blue washes. 

The Curve Denim retails for $56.96 and is available now in sizes 22-32. 

Denim has become a key focus for Pacsun, in terms of products and social media campaigns. The retailer launched the #MyDenimStory collection of more than 200 new denim styles during last year’s back-to-school season. Styles spanned genderless designs, 90-inspired jeans, and workwear silhouettes with low- to mid-rises as well as leg shapes including flare, bootcut, cargo, balloon, straight, mom, relaxed and more. 

The collection was supported by a hashtag campaign that encouraged consumers to share their personal denim stories.

For Spring/Summer 2023 Pacsun will roll out a deep range of women’s jean shorts accented with details like butterfly patches, cutoff hems and double-button closures, and jeans with cowboy-themed appliques and 3D textures.