Jeans are a staple in off-duty models’ wardrobes, and it’s a look reflected in the Fall ’15 Paige campaign. The brand teamed up with British supermodel Rosie Huntington-Whitley for a new campaign featuring its edgy collection inspired by ’80s rock and roll. Fall ’15 also marks the introduction of Paige outerwear.
For Fall ’15, Paige’s design team played with the juxtaposition of hard and soft to create a “modern edge.” The collection includes double-breasted wool blend coats, calf leather and shearling biker jackets, a baby alpaca sweater, pearl-embellished skinny jeans, leather leggings and more.
Paige Founder Paige Adams-Geller and Huntington-Whitley collaborated on the campaign, each bringing Pinterest boards that shared the same vision, the company said. Both loved Kate Moss’ iconic poses and the feel of an industrial location. It was the second time the duo worked together. Huntington-Whitley starred in Paige’s Spring ’15 campaign.