Jeans are not the only products denim brands are working to make more circular. Paige introduces this spring its first-ever range of eyewear range, with a focus on sustainable materials.
Consisting of three unisex/men’s styles and three for women, most of the sunglasses are made from biodegradable acetate consisting of 76 percent bio-based content. The others are made from 100 percent recycled steel. The nylon lenses are made with 39 percent plant oils and are also biodegradable. Sustainability is carried into the recycled metal hinges used in the collection.
Designs lean into mid-century shapes. Frames made with biodegradable acetate are available in tortoise, caramel, gray and black colorways and in various classic shapes. Steel frames come in rose gold, silver and gold options. Color lenses in blue, brown and gray are used across the range.
Each frame has Paige’s signature whipstitch adorning the back pocket of jeans etched on the inner temples for anti-slip functionality and an improved fit. Glasses come with a vegan leather case that folds flat and a 100 percent recycled microfiber cleaning cloth.
“Every design detail was thoughtfully selected with sustainability and style at the source,” the brand stated.
With this collection, Paige joins a growing list of denim labels including Guess, Levi’s and Rag & Bone stepping into the eyewear market. In 2020, AG Jeans teamed with the eyewear company Dom Vetro on a range of sustainable sunglasses.
Paige is partnering with the non-profit organization One Tree Planted to plant a tree for every pair of eyewear sold on its website. The collection retails for $250-$275.
The collection complements other Paige initiatives focusing on reuse and recycling. The brand participates in Cotton Incorporated’s Blue Jeans Go Green program that collects and recycles textile waste.