The Los Angeles-based denim brand announced a new Icon range for men set to debut in early November. Like the first, this iteration will pay homage to what makes the brand’s hometown of L.A. a leader in art and nightlife. Specifically, the collection celebrates music legends that chose the city to record their work and give their best performances, and spans a dark, romantic palette of smoky grays, deep maroons and neutral creams to underscore the creative, edgy aesthetic.
For the collection, Paige focused on styles typically found in an underground venue: a leather over-shirt and coated fabrics that transform a pair of jeans into a stage-worthy look. A denim chore jacket in a dark acid wash lends well to layering and further portrays the effortlessly cool theme.
The capsule follows the brand’s recent initiative for engaging its male consumer base. Earlier this month, it debuted “The Utilitarian Series,” a video series hosted by Paige’s men’s director Jon Geller featuring influential men discussing the many roles that define their lives. The series kicked off with Tim Hollingsworth, an L.A.-based chef and longtime friend of the brand.
Paige plans to publish four to five videos per year timed to new collections. Each will profile a different individual who fits the brand’s requirements for a “utilitarian man” across a wide range of industries and skillsets. The next video is slated to drop later this year.
According to Geller, the goal of the series is to create stories and “be a part of the conversation,” and highlights the evolution of Paige’s men’s offering.
The men’s Icon capsule ranges from $89-$849 and sizes range from XS-XXL for tops and jackets and 28-44 for pants. It will be available on the Paige website and at Paige retail locations on Nov. 6.