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When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Behind every successful denim company is a true blueblood who’s passionate about the business.

That’s certainly true for Pakistan’s Naveena Denim Mills, based in Karachi, which has been a leader in making fabric since 1967. Though the company began as an embroidery unit, it has come to be known as a leading purveyor of denim fabric bought by brands any manufacturer would be keen to call clients—Levi’s and Zara to name just two.

For Aydan Tüzün, head of global sales and marketing for Naveena, business has been about both bringing denim into the future and maintaining its beloved past.

Carved in Blue spent some time chatting with Aydan to understand a little bit better about what goes into making what comes out of the sought-after mill.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit