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Panorama Berlin to Host First Digital Trade Show

Panorama Berlin, the largest fashion trade show in Germany, has announced it will debut a digital trade show following the close of its Fall/Winter 2016-2017 show on Jan. 22, 2016.

Panorama Berlin Digital will be the world’s first trade show to utilize centimeter-accurate, photorealistic, 3-D mapping technology. All nine halls at the show will be captured in high-resolution, 360-degree film, resulting in a virtual version of Panorama Berlin that is identical to the real thing. It will be accessible year-round by registered trade show visitors and buyers.

Visitors can obtain additional information by clicking on POIs (Points of Interest) throughout the digital showrooms, including look books from the various collections, brand information, contact information and more.

Through Panorama Berlin Digital, show organizer aim to provide visitors an opportunity to revisit items they saw at the show, making their experience at the show a more stress-free visit. It also opens the door for buyers to discover collections without physically having to make what might be a long trip to Berlin. To generate potential new clients or buyers from around the world, especially from the U.S., Asia and Australia, Panorama Berlin Digital will be promoted on an international basis between seasons.