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Why Patagonia Enlisted Alvanon for its Denim Relaunch

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It’s been little more than a year since Patagonia relaunched its denim collection, a journey that witnessed the brand rework the entire production process of its jeans in an effort to minimize the environmental effect of its supply chain.

The result: by using environmentally friendlier dye and manufacturing processes, Fair Trade Certified sewing practices and 100 percent organic, pesticide-free cotton, Patagonia cut water usage by 84 percent, reduced energy consumption by 30 percent and produced 25 percent less CO2.

Read more at Sourcing Journal.

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