Supermodel and philanthropist Petra Nemcova is the face of Level 99’s Fall ’15 campaign, spotlighting the brand’s Forever Black and Forever White micro collections.
Forever White and Forever Black jeans are made with innovative manufacturing techniques that uses fewer resources, while generating results like black denim that doesn’t fade and white denim that won’t discolor from washing or exposure to the environment. Level 99 is offsetting all of the carbon produced from both collections for the entire lifespan of the product.
Level 99 CEO Dominic Poon said the heartfelt compassion Nemcova brings to her Happy Hearts Foundation, coupled with her great sense of style and approachability made her a natural choice for be an ambassador for the Forever collections.
“I am so excited to be working with Level 99 Jeans and support their amazing efforts to product products with incredible green innovations that are helping to restore the environment,” Nemcova said in a statement. “The designs are so chic and Level 99 Jeans are conveying such an important message to their consumers, that they can make smart, environmentally sound choices with power, whilst maintaining a luxurious look and feel.”