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Pharrell Praises God, Wants the World to Wear Stylish Plastic Jeans

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Yesterday afternoon a cadre of BMX bikes, led by fashion enthusiast Pharrell Williams, made their way from Williamsburg to Midtown Manhattan. Williams recently became a co-owner and “head of imagination” of denim company G-Star RAW, following a two-year collaboration between his company Bionic Yarn and G-Star on RAW for the Oceans, which makes fabric out of recycled beach detritus. He’d embarked on this two-wheeled odyssey to kick off the celebration of the opening of the brand’s new flagship store on Fifth Avenue and 41st Street.

Read more at The Cut.

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