Skip to main content

Pharrell Praises God, Wants the World to Wear Stylish Plastic Jeans

Yesterday afternoon a cadre of BMX bikes, led by fashion enthusiast Pharrell Williams, made their way from Williamsburg to Midtown Manhattan. Williams recently became a co-owner and “head of imagination” of denim company G-Star RAW, following a two-year collaboration between his company Bionic Yarn and G-Star on RAW for the Oceans, which makes fabric out of recycled beach detritus. He’d embarked on this two-wheeled odyssey to kick off the celebration of the opening of the brand’s new flagship store on Fifth Avenue and 41st Street.

Read more at The Cut.