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The Bella Hadid-Approved Playboy and Soulland Collection is Back

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Gen Z fashion icon Bella Hadid gave Danish brand Soulland not just one but two giant votes of confidence when she was seen re-wearing their corduroy pants feating 1969 Playboy cover model Shay Knuth in December.

The statement-making corduroy pants, which shortly sold out, are the product of an ongoing collaboration between the brand and storied magazine that started in Fall/Winter 2019. Consumers now have another chance to get their hands on them. Playboy.com recently restocked the viral Soulland Fawna pants, as well as five other iconic pieces from the collection.

The line includes three loose-fit Orson button-down shirts, showcasing sultry vintage covers of former Playboy Playmates Bonita Lou Rossi, Bo Bussmann and Darine Stern, the latter of whom was the magazine’s first African-American cover model. Stern is also featured on the Soulland denim shirt made from 100 percent Tencel that includes a pop of bright blue at the collar and cuffs.

Rounding out the collection is the Soulland Terry jacket, a key outerwear piece printed with Knuth’s famous 1969 cover. The corduroy jacket has a zipper front and metal press buttons and cuffs.

Playboy’s expansion into apparel has intensified in recent years, debuting collaborations with heritage military outerwear brand Alpha Industries, contemporary retailer PacSun and more. In July, it inked a $333 million deal to acquire racy lingerie brand Honey Birdette. PLBY Group, Playboy’s parent company, said the deal will support its move to expand its leadership in the sexual wellness category.

The six-piece collection is now available on playboy.com and retails from $300-$400.