After 20 years, AG continues to expand its repertoire of expertly crafted essentials. The brand known for its premium denim is now marking its milestone anniversary with a 20-piece collection of ribbed knit basics that demonstrate its commitment to detail.
The collection includes tanks, T-shirts, turtlenecks, cardigans and dresses crafted from an innovative black knit material that offers luxurious stretch and elegant draping. Made of 96 percent Lyocell and 4 percent black spandex, the fabric molds to the body without the unwanted shine that often comes with spandex-based materials.
According to the brand, the secret to the formulation is its in-house looms, which deliver the precision knitting needed for the 2×1 weave that makes it as comfortable as it is flattering. The development will “pave the way for its next chapter,” which includes a heavy focus on knitwear.
With the pandemic spurring an uptick in casual, comfort-focused categories like loungewear and activewear, knitwear is a strategic move for AG. Last year, the brand debuted a seamless denim collection, which merged premium denim with comfort loungewear for the essential at-home uniform.
But knitwear is just one of many initiatives AG has planned for the year. Throughout 2021, it will also introduce new product categories, creative collaborations and experiential activations around social and environmental conversations.
Since its launch in 2001, the brand expanded from denim and into sportwear, outerwear, accessories and luggage, and ramped up its sustainability focus so it now recycles over 100,000 gallons of water per day. Its goal is to recycle over 50 million gallons of water per year. It now has stores in 19 locations across the country.
“AG was launched in 2001, which feels like an eternity ago,” it said in a statement. “[Its] success as one of the most important and relevant denim brands to-date is the culmination of many talented and hard-working people. Many brands have come and gone in the last 20 years, but we have so many more great products and initiatives in the pipeline, and we hope to be able to celebrate with you another 20 more wonderful years.”
Most recently, AG opened an Atlanta popup, where it showcased special collections such as its latest Made in Italy and maternity lines, as well as its core styles.
