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Premium Denim Brands Revisit Iconic Designs in Fall Campaigns

Denim brands are kicking off the fall season with new advertising campaigns and collections that hark back to the ’90s and the early aughts.

Hudson bowed its Fall ’18 collection, “The Bad and Beautiful Vol. 2,” with a multimedia campaign starring models Amelia Gray Hamlin and Nathan Mitchell. The brand said the campaign represents a group of friends that “embraces individuality, community and diversity.”

The collection offers a fresh and modern take on street-inspired styles from the ’90s grunge movement. Industrial themes like utility pockets and “urban camouflage” are paired with classic and stretch fabrications.

Key pieces include a women’s boiler suit, mixed media bomber jacket and studded leather jacket. The men’s range spans washed gray skinny moto jeans, cropped pleated pants and buffalo check button-down shirts.

Meanwhile, True Religion is the latest brand tapping a contemporary influencer to tout its old-school styles.

The premium denim label introduced a new campaign Monday with model Bella Hadid, for a collection that offers a nostalgic look back at the brand’s famous designs from the early 2000s.

The Bella Hadid x True Religion collection includes the women’s curvy skinny contour jean with the brand’s signature contrast stitching; a flare jean and super skinny jean with horseshoe detailing on the back pockets; a women’s paint splattered western denim shirt and men’s logo tees.

“A quintessential, confident L.A. girl with roots at home and abroad, Bella’s voice was not only an inspiration, but an integral part in imagining this campaign, envisioning the brand through her eyes for the next generation of True Religion fans,” the brand noted.

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