PRESS RELEASE: More exhibitors, more visitors, more space, new content. More international flair. And all this alongside a range and visitor structure of increasingly high quality. This is the verdict of the 41st Munich Fabric Start after three days. It was a trade fair of premiers, profiles, positioning, innovations and impulses.
Expressed in figures: the confirmation of a continual rise in visitor numbers, this time a three percent plus over the previous year. For the first time over 1,000 suppliers—of these 96 first-time exhibitors—with more than 1,700 collections across an expanded area from five to seven halls. And thus an increase of 2,500 square meters to 42,500 square meters of total exhibition space.
In view of these facts and the energized mood both in the MOC and on the Zenith site it was a perfect presentation with many innovations and great potential for development.
“The fact that visitors are spending considerably more time at the event is very pleasing. This says a great deal about the competence of our suppliers and the select portfolio for the relevant segments as well as about the dynamic development of our trade fair format and its expansion into new areas. Not least this also confirms the timing of the fair. In particular, in the combination of View and Munich Fabric Start,” explained Wolfgang Klinder, Munich Fabric Start managing director.
Already during the planning stage for 2016, it was clear that in this the anniversary year there would only be a cursory glance backwards but a great step forward. The team was reinforced by international experts while the portfolio was extended to include unique product worlds and space for forward-looking and innovative developments and processes.
This gave rise to Catalyzer as an extension to Bluezone and the Keyhouse as an innovation and creative center—a key impulse generator and link connecting sustainability, innovation and technology for fashion with momentum and interaction that has exceeded expectations.
“We were aware of the great challenge we had taken on with Keyhouse and Catalyzer as new area concepts. So it is all the more satisfying to see how positively and enthusiastically both exhibitors and visitors are reacting to this move. Our concept was not just accepted, it was immediately understood and obviously expected,” said Sebastian Klinder, Munich Fabric Start managing director.
For the first time now the Hightex Award was presented for the most innovative product development at Keyhouse. Receiving the award was a 3-layer, ultra-light and water-repellent fabric by Mectex (Manifatture Italiane Scudieri S.r.l Mectex Textile Division) featuring a membrane that charges in daylight and then emits light in the dark. Second and third prizes went to Schoeller Textiles and Officina+39.
Newly positioned and arranged in Keyhouse, the showcases curated by Kern Kommunikation on sustainably oriented innovations, amongst others including Design for Circularity, Pauline van Dongen, perPETual, i:co or Wear It!, all attracted great interest.
“Presenting innovative, future-oriented and business-related concepts in a concentrated manner – this idea at the new Keyhouse was right on the mark. The spatial combination of innovative spirit and sustainability brought together what belongs together at the interface between fashion, sportswear and denim. Visitors, experts and designers worked for two days in an intense and cooperative manner towards a common goal: the fundamental rethinking of production and value creation processes. With Keyhouse Munich Fabric Start has created a platform for this interdisciplinary exchange that is already now an indispensable addition just after its debut,” said Alex Vogt, Kern Kommunikation.
This view was also echoed in a statement by Pierre-Henry Servajean from Bolid’ster: “The organizers have managed to create an inspiring setting at Keyhouse that links two mega trends. One driver is sportswear and the other technology. Both together sketch out the future path for the fashion and textile industry. The participative and interactive concept of this new unique hall gives these developments a further push.”
Counting 100 suppliers for the first time and now extended into two halls the Bluezone also saw heavy footfall. Confirming just how right and tailor-made the new Bluezone concept with its extended Catalyzer is for the indeed very explosive denim and sportswear market are the following responses from suppliers: “For us the Bluezone is the perfect place at the perfect time to offer our customers a well-staged overview of the entire collection. Especially for us sportswear suppliers the date is ideal. Spread over the two days we had more than 60 appointments. From the intense discussions held with customers we draw key conclusions about what we still need to add into the collection and how we are geared up in terms of price,” said Christopher Horatz from Pordenone.
“The atmosphere here is wonderful and we are very happy to be here. Catalyzer offers the perfect surroundings to stage our Heritage products. The range is curated with a great deal of finesse. This is our first time here as exhibitors in the Bluezone and we are sure this is the right platform for us to present ourselves to the promising German market,” said Kara Nicholas of Cone Denim.
The first day of the fair was the strongest since Munich Fabric Start began. Already ahead of the official opening time queues had formed at the counters of the MOC and on the Zenith site. Across the Trend Forums, in their new arrangement now stretching over the entire foyer, people gathered information right at the start of the fair on the most important fabric and colors trends for the Autumn/Winter 2017-2018 season.
“The decision to come back to Munich Fabric Start after many years away was in any case a very good one. The fair is very well organized, the quality of visitors is high and the date is perfect. High-quality producers, in particular, are keen to showcase special highlights towards the end of the season,” said Christian Torri of Lanificio Luigi Ricceri.
Many brands already conclude their information and collection trips in Munich so their time can be leveraged on site to the fullest—especially because the range of collections has once again stepped up a gear and a variety of newcomers have come on board. Plus, the fact that people were increasingly on the lookout for individual collections and innovative fabrics.
“We already start collection assembly in June and already finalize the collection now in September. Which is why the range of an early event like View and a main fair in early September are simply ideal. At View we choose the basic fabrics which we test over the subsequent weeks on prototypes. If these fabrics meet our quality demands we talk to our suppliers at MFS about specifics like colors, references and patterns. A major plus point at this fair is also its perfect organization as well as its unique atmosphere,” said Alejandro Miralles Giro of Hugo Boss.
Featuring top notch names and well attended were the numerous trend seminars, panel discussions and round tables at the new Keyhouse forum. Also generating much discussion was the ‘Future. Fashion. Economics’ theme at the book presentation of the same name, written by Jana Kern and Alex Vogt from Kern Kommunikation and published by the dfv media group.
This fair saw major changes and market-relevant extensions to include themes like future fabrics, heritage, sustainability, resources and future process developments, all against the backdrop of massively changing procurement concepts and marketing strategies
This was an innovation that was received and acknowledged by suppliers and visitors alike with great interest and great sensitivity. And one that marked the themes more strongly into the consciousness of all involved thereby generating intense dialogue also at the MOC, the once again fully booked powerhouse for Fabrics and Additionals at Munich Fabric Start.
In increasing demand in the fabric segment were innovative items with a high quality standard. Demand focused on greater exclusivity—leading to the concluding mood that once again more is being invested in the product.