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Project JUST Launches a Consumer Guide to Buying the Best Denim

Project JUST, the ethical fashion organization, launched JUST Approved, a series of monthly guides to help consumers find the best brands to shop; the first category is denim.

Denim brands will be evaluated according to Project JUST’s eight research categories: size and business model, transparency, labor conditions, environment, intention, community, management and innovation. Denim-specific categories like sandblasting, chemical dyes and water consumption will also be examined. Users are invited to submit brands for consideration, which the Project JUST team and a committee of industry experts will evaluate.

Natalie Grillon, co-founder of Project JUST, commented on starting with denim, “First, we’ve had a lot of demand from our readers for guidance on denim. Second, we’ve seen a lot of innovation among old and new denim brands that we felt made it an interesting category to begin with while also being a challenging category with the sustainability and labor issues linked to production.”

She added that denim is something people of all ages wear, making it a good place to start.