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Summer Weights and Washes Prevail at Project in New York City

Denim brands swapped out their fall collections to showcase beachy colors, brighter washes and summer fabrications at Project in New York City Sunday.

For Spring ’19, 7 For All Mankind is cooking up a new fabrication in numerous washes that combines three of its most popular franchises—Luxe Sport, Luxe Performance and Airweft.

The brand is betting heavily on fabrics that offer the classic look of authentic denim with the airy feel and soft hand of a comfortable athleisure product. The brand is also building up its ready-to-wear collection with slim fit dress shirts and polos with narrower sleeves—a classic sportswear item that appears to be on the up and up for Spring ’19.

Paige’s new range of T-shirts and polos made from ultra-soft tech jersey blur the line between sportswear and performance. The tops are among the brand’s non-denim offerings it’s front loading for spring. Track jackets and track pants, which will launch this fall, will carry into spring with new tech fabrications.

Paige’s Transcend denim, a fabrication with a luxury hand feel, comfort and recovery, continues to be its strongest program for jeans. The fabric makes an appearance for spring as pigment-dyed bottoms.

For Spring ’19, Liverpool Jeans introduces a host of new seasonal colors, including white, latte, dusk green, maize and cadet blue. The spring colors serve as a strong follow-up to the brand’s line of immediates in mushroom, dark teal and ocean gray.

Since launching in 2017, Liverpool Jeans has hit its stride in men’s by focusing on comfort stretch jeans with premium components like Coolmax and Lycra T400 technology for under $100. The line is stocked by Nordstrom online, Trunk Club and Stitch Fix and it’s beginning to pick up momentum among specialty retailers where the brand’s affordable price point serve as an add-on to more premium buys.

34 Heritage offered an elevated take on summer denim with linen blends and light, seasonal colors. A new range of lightweight stretch denim features contrasting colors on the inside—a nice detail for cuffed summer styling. The brand also introduces a new soft textured twill collection made with 64 percent lyocell.

Traditional camouflage, moto detailing and rip and repair punched up Blank NYC’s spring collection. The brand played with some leather-like coatings, but pieces like a black jean jacket had a light and summery feel with a liquid-like drape.

Sport stripes continue to have a place on jeans—this time as a decorative tape atop the pocket flap of Blank NYC’s denim button-down shirts. Cut-off shorts ran the gamut from clean white to classic blue with excessive distressing. The destroyed look was carried into a range of paint splatter tops and bleach spotted denim.

Light, almost acid rinses, make up most of Slate Denim & Co.’s spring collection. The line includes denim washed with seawater which breaks down the dye in a way that results in a brighter cast. The colors, as well as some low-key distressing, offer consumers an old-school aesthetic without playing too deep into the ’80s and ‘’90 styling that’s prevalent in market right now.

Maintaining an authentic look weighs heavy on brands. Slate Denim & Co. caps off its use of elastane at 2 percent in order to steer clear of the feminine appearance that some men’s stretch denim takes on.

That’s not to say the men’s denim category can’t learn something from the ladies. Women’s denim brand Vigoss presented its first full collection for men at Project.

Vigoss men’s offers four fits—slim, skinny, tapered and straight—in two comfort stretch fabrications, a soft luxe fabric with a smooth hand and a more authentic-looking classic denim fabric. A denim Trucker jacket, bomber jacket and four modern slim fit shirts round-out the collection.

The brand is toying with the idea of introducing classic, basic knits for spring as an alternative to assortments dense with logos.

Retailing for under $100, Vigoss aims to organically grow its new men’s business by being at the opening price point for premium denim. The line will launch this fall with retailers that the company has relationships with for its women’s business including Nordstrom and Trunk Club.

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