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Project NY Report: Jean Jackets and Denim Alternatives

Jean jackets, new colors and non-denim bottoms were among the strongest Fall ’18 men’s stories coming out of Project in New York City, Jan. 21-23. Here’s a closer look at how brands like 7 For All Mankind, DL1961, Mavi and more are putting their own spin on the trends.

Jean jackets

For Fall ’18, DL1961 is investing deeply in Trucker jackets. The brand bows an oversized version that is tailored in the body and elongated in the shoulders. The result is a relaxed without being boxy. A non-stretch corduroy is a sturdy companion to the brand’s new program of premium stretch cord bottoms available in five colors.

DL1961

DL1961 rounds out its Trucker line with a classic non-stretch denim offering. Christopher Sans, DL1961 account executive, explained how the brand did some price analysis across the men’s market and found that jean jacket prices typically fall around $250. DL’s will retail for $230.

“That’s the advantage of owning the mill,” Sans quipped.

Wrangler takes on the jean jacket by adding pintuck pleats and high-pile appliques that consume the entire backside.

Wrangler

Mavi winterizes its jean jacket with a black shearling collar—a look that dominated men’s European runway shows. Meanwhile, 34 Heritage continued with its program of ultra-soft jean jackets with stretch and Tencel. The lightweight pieces are key for menswear’s layered denim look.

Robin’s Jeans

Robin’s Jeans stays true to its DNA with jean jackets and denim vests embellished with scrolls of crystals and studs. The brand adds sportswear elements to create hybrid denim hoodies.

Color denim

After six years in women’s, Liverpool Jeans enters the men’s market with a keen idea of what male consumers desire in their denim. The brand launched men’s denim over a year ago through an exclusive program with online subscription service Stitchfix and is expanding distribution for Fall ’18.

Relaxed and slim fits remain popular, but the brand is also seeing an uptick in color. Mark D’Angelo, Liverpool Jeans vice president of sales for the men’s division, said color twill will be key for Fall ’18. The brand is also seeing interest in mid to dark washes and a big call from retailers for darker rinses.

Liverpool Jeans

Petrol colors from 34 Heritage merchandise nicely with a range of jog jeans with French terry insides offered in burgundy, slate and deep olive. Fidelity Denim plays with silvery grays and black with flecks of white undertones. Dark gray emphasizes the ultra-light feel of 7 For All Mankind’s Airweft hollow-fiber Japanese denim.

Vintage black washes are a knockout for DL1961, which applies the wash to a one-off fashion piece that harkens back to workwear from the early 1990s. The jean—an oversized cropped with a hammer loop—ties in with the brand’s overall Fall ’18 concept based on the Industrial Revolution.

Moto details like ripped knees repaired with quilted patches add depth to Jack & Jone’s moto-inspired collection. The brand achieves its worn-in black washes through eco-friendly washes and laser work out of Italy.

Non-denim

Robin’s Jeans launches its first fall sportswear collection. The brand introduced the track line for Spring ’18. Styles will land in stores later this month. The collection is undoubtedly Robin’s, with large tiger patchwork, gold hardware and camouflage throughout.

DL1961 debuts knit denim in black, navy and vintage washed indigo. The fabrication washes down like authentic denim and fits like true denim. The knit construction is offered in the brand’s popular slim straight Russell and new slim straight Cooper, which has a lower rise.

Liverpool Jeans is dabbling in knit joggers, as D’Angelo said the brand is searching for ways to help retailers diversify their assortment, yet remain understandable and true to its DNA.

Liverpool Jeans

The company also bows its first tech fabric—a lightweight 97 percent nylon and 3 percent spandex blend. The pants are comparable with what Theory offers, but retail for under $100.

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