Denim brands at Project Women’s in Las Vegas last week demonstrated how women are expanding their denim wardrobes. There’s more to the jeanswear market than skinny, and brands backed this up with Fall/Winter 20-21 collections that offer looser fits, sartorial details and fashion colors.
Collections reflected how women are warming up to new fits. Known for its bestselling flare jeans, Rolla’s introduced its iconic straight leg and duster bootcut fits in blue, black and faded red. The Australian brand also teased a line it’s launching with model and influencer Sofia Richie in the summer, which features its core fits in seasonal colorways such as dusty pink and sky blue.
Moving away from basic skinny jeans, Blank NYC offered fashion-forward styles like bootcut and straight fits with waist detailing. Paper-bag waists, pleating and yoking were especially popular with the looser silhouettes.
Kut from the Kloth—a denim brand known for its core skinny fits—branched out into more creative styles for its F/W 20-21 line. The brand provided an array of looser styles, from straight legs to kick flares and wide legs in fall colorways. Warm browns like whiskey and cognac dominated the range while subtle prints like faded leopard and cheetah prints elevated otherwise basic high-rise skinny jeans. The brand also experimented with intricate hem details such as crystal fringe, deconstruction, and step and tulip hems.
Hems were a focal point for Yoga Jeans, too, featuring different styles of jeans with a raw-edge hem. Its standout piece was an ombre straight leg with a raw-edge released hem. Jeans with faded snakeskin, camouflage and floral prints added a fashion element to the comfort-driven brand.
The ’70s came back in the form of embroidered denim for a number of brands. Driftwood’s F/W 20-21 collection featured straight-fit jeans with floral embroidered taping along the sides, as well as flare jeans with a floral inset at the bell. In some cases, the inset featured tan suede material, pushing the ‘70s story even further. Jackets also got a floral embroidered update, with pink and orange designs stitched onto pockets, collars and cuffs.
Blank NYC’s denim jacket range was bolder for F/W 20-21 and featured accents like fur collars, plaid sleeves, crystal fringe and pearl embellishments. Yoga Jeans adapted the embellished denim jacket trend in its own unique way: Light and medium-wash jackets went through extreme laser distressing and grinding to produce the effect of fur. The backs of the jackets also displayed a subtle floral design.
The show was also an opportunity for brands to share their sustainability efforts. Etica displayed its sustainable practices on a sheet of seed paper that listed the eco-friendly stats of its newest collection: It uses 90 percent less water than industry standard, 63 percent less energy and 70 percent fewer chemicals.
Etica’s F/W 20-21 standout pieces include shirting with upcycled denim materials, including cotton T-shirts with denim patchwork pockets and a sweater with a denim waistband.
Likewise, Kut from the Kloth called out its key denim pieces—which all retail under $100—that include Repreve recycled polyester and use water-saving methods throughout production.