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PVH Corp Names New CEO for Tommy Hilfiger Global

Another Tommy Hilfiger veteran is taking the helm of the heritage brand.

PVH Corp., the parent company of Tommy Hilfiger and Calvin Klein, announced Tuesday that Daniel Grieder is stepping down from his role as CEO of Tommy Hilfiger Global and PVH Europe after 23 years in various management roles within the organization.

Martijn Hagman, who is currently COO of Tommy Hilfiger Global and PVH Europe, and CFO of Tommy Hilfiger Global, will succeed Grieder as CEO of Tommy Hilfiger Global and PVH Europe, effective immediately.

“It is an honor to continue to build on the achievements of the Tommy Hilfiger brand and PVH Europe alongside an exceptional and passionate management team,” Hagman said. “We are confident in continuing to execute on the current strategic plan, and our focus for the coming months will be on the recovery and rebound phase of our global businesses out of the COVID-19 pandemic.”

Hagman’s experience at the company has spanned operations, finance, digital business transformation, technology, business development and overseeing the Tommy Hilfiger global sustainability program. He is a 12-year veteran of the Tommy Hilfiger leadership team and has been “instrumental in Tommy Hilfiger’s impressive global expansion and the strategy that has led to PVH Europe’s consistent year-over-year growth,” PVH Corp. stated in a press release.

“I have great confidence in Martijn as a leader with a deep understanding of the underlying value drivers of the business,” said Stefan Larsson, PVH president. “His consumer-centric mindset and digitally focused leadership will successfully guide the next era of sustainable and profitable growth for Tommy Hilfiger and the European region.”

Grieder, who became CEO of Tommy Hilfiger Global and PVH Europe in 2014, is leaving the company to pursue other interests. During his tenure, the Tommy Hilfiger business grew from $6 billion to over $9 billion in retail sales in 2019, and the Calvin Klein European business more than doubled in revenues and earnings.

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In 2019, Grieder was voted as one Rivet 50’s most influential people in the denim industry.

“My belief and excitement for the future of our brand has never been stronger,” said Tommy Hilfiger. “Daniel’s biggest gifts to our organization have been connecting the brand more strongly with our consumers and building a culture within the organization that is devoted to staying on the cutting edge of product, innovation and culture. Martijn has been on that journey, and, together, we’re going to keep writing the future of our brand–along with our partners and consumers around the world.”