The neighborhood deli is an authentic part of New York City living, and it grew even more important to the urban landscape during the pandemic when the local corner stores became one-stop-shops for essential household items and groceries.
Nordstrom and premium denim brand Rag & Bone pay homage to these New York institutions with the Rag & Bone Deli, a month-long popup concept featuring men’s and women’s Summer 2021 ready-to-wear and accessories.
Located at Nordstrom’s New York City flagship store, the immersive retail experience features custom fixtures including billboard displays, neon signage and a hand-painted awning to frame the space. Artist Timothy Goodman created a special mural for the exterior, detailing a roll-up gate near the cash wrap. In the fitting room, customers are met with a mirror giving the illusion of an infinite deli aisle. Deli snacks and Rag & Bone branded newspaper stacks bring the experience to life.
There, consumers can find jeans, denim shirts and shorts, dresses, and the Miramar jogger—the New York-based brand’s popular knit bottom that has a photorealistic print of faded five-pocket jeans. Additionally, the popup will feature more than 20 exclusive items Rag & Bone made specially for the collaboration, as well as a line of limited-edition New York-themed T-shirts.
Along with being available at Nordstrom.com, elements of the popup and collection will also be available at nine Nordstrom collections across the U.S.
The Rag & Bone Deli is part of Nordstrom’s Center Stage, a space dedicated to highlighting brands’ stories and themed product curations. Previous Center Stage concepts included a popup dedicated to Scandinavian brand Ganni, and Black Founders, a selection of products from Black-owned apparel, beauty and accessories brands.
To celebrate the opening, Rag & Bone and Nordstrom will make a special $25,000 grant to Restaurant Workers’ Community Foundation to benefit the Restaurant Workers Covid-19 Crisis Relief Fund, which provides aid to individual restaurant workers and industry nonprofits, as well as zero-interest loans to restaurants to get them back up and running.
“Supporting communities in need is a core value for both brands, particularly in NYC as the restaurant industry recovers and works to rebuild,” Nordstrom stated.