The premium denim brand recently opened a popup shop located in the heart of Williamsburg on Kent Avenue. The 2,500-square-foot space reimagines an authentic New York icon: the neighborhood deli.
Open for one month, the store offers fall essentials like down-filled outerwear, cozy knit sets, wool accessories and the brand’s Retro Runners, as well as a selection of denim and tees.
The popup complements Rag & Bone’s permanent Brooklyn store on Court Street in Cobble Hill.
Rag & Bone bowed the deli concept in May at Nordstrom’s Manhattan flagship. There, the immersive retail experience offered men’s and women’s summer ready-to-wear and accessories for a limited time.
Similarly, the Brooklyn shop is outfitted with custom fixtures including billboard displays featuring Rag & Bone campaigns, a neon deli sign, and a hand-painted awning to frame the space. In the fitting room vestibule, customers will be met with a mirror creating the illusion of an infinite deli aisle.
The brand tapped artist Timothy Goodman to create a special mural along an interior wall at the main entrance, as well as artist Askew One for the exterior façade of the popup. Stacks of Rag & Bone branded newspapers and a digital screen streaming original content further bring the deli experience to life.
The Brooklyn popup store, however, offers consumers an opportunity to nosh. Throughout the popup’s duration, customers can enjoy special complimentary food and beverages from Mom & Icepops, King David Tacos, Young Coffee and Newyorkrina.