Rag & Bone opened a new location in East Hampton, N.Y. Sharing a block with Brunello Cucinelli, Oliver Peoples and Golden Goose, the 3,000-square-foot store arrives just as the tony Long Island village welcomes its annual flood of summer vacationers.
The store design highlights an open plan and gallery-inspired presentation of men’s and women’s ready-to-wear, denim, footwear and accessories collections.
Products are displayed on bespoke fixtures such as modular pedestal sets, brass rails suspended by industrial straps along the ceiling’s wood beams, and custom hanging rigs to spotlight key looks in the collection. Wood stumps from local artisans, sculpture stands and a variety of wall art along the front of the store are “subtle references to artist communities in the Hamptons,” the brand stated.
Handcrafted walnut tables, wood shelving and a custom powder-coated cash wrap have all been made in-house by Rag & Bone’s Custom Fabrication Shop. The store’s back area includes a lounge space and a “denim bar” specifically designed for “customers to have an elevated and easy shopping experience,” it said.
Digital display screens throughout the store showcase Rag & Bone’s latest campaigns, including the photo project it launched earlier this year to celebrate its 20th anniversary.
Long Island is a year-round hot spot for denim brands. Rag & Bone has a store in Manhasset and an outlet store in Riverhead. Though East Hampton’s population balloons during the summer, its permanent resident count is rising. The United States Census Bureau reported that between 2010 and 2020, East Hampton’s population grew 32.2 percent.
Before opening a flagship in New York City this spring, East Hampton was the launching ground for Unsubscribed, American Eagle Outfitters’ elevated women’s brand. In January 2021, Frame opened a popup in Manhasset. Roosevelt Field in East Garden City has also been a hub for brand activations, including NYDJ’s call for “real life” fit models.