Ralph Lauren took a bipartisan approach to dressing politicians for the inauguration of Donald Trump by dressing first lady Melania Trump and former Secretary of State and 2016 Democratic presidential nominee, Hillary Clinton.
Democrats and Republicans tweeted support for the brand for dressing women from both sides of the political aisle. Trump wore a cashmere powder blue ensemble reminiscent of Jacqueline Kennedy. Clinton was dressed in her signature white pantsuit.
The American heritage brand is a go-to for patriotic events. During the 2016 Rio Games, Ralph Lauren designed Team USA’s white selvedge jeans made with Cone Denim.
Ralph Lauren could capitalize from the spike in popularity. During its fiscal second quarter of 2017, the company saw a slight decline of 8 percent. The company has been focused on boosting earnings and strengthening the brand with its ‘Way Forward’ plan.