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Ralph Lauren to Release Memoir in 2017

Ralph Lauren is reportedly working on a memoir, set to be released by publishing company Simon & Schuster in fall 2017, coinciding with the 50th anniversary of Ralph Lauren’s fashion house, the Associated Press reported on Wednesday.

With countless successes, an interesting personal story and a brand known around the world, it comes as no surprise that the brain behind the iconic polo symbol will pen an autobiography.

“His style is instantly recognizable to even the most casual observer, a triumph of business savvy and aesthetic sensibility that is unmatched anywhere,” said Simon & Schuster CEO Carolyn Reidy.

The fashion mogul’s designs are famous for their rugged, classic Americana vibes and the polo player emblem. Lauren stepped down as chief executive last year, and was succeeded by Stefan Larsson, who previously served as Old Navy president.

“How Ralph Lauren’s business became the epitome of American style is one of the great cultural stories of our time,” said Simon & Schuster Publisher Jonathan Karp.

Lauren previously collaborated on Ralph Lauren, a coffee-table book released in 2007, primarily featuring photos.