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Ralph Lauren to Trim Costs, Focus on E-Commerce Efforts

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Ralph Lauren is making major changes to heighten its market presence.

As part of its Way Forward Plan, the company is shifting to a new e-commerce platform and closing its Polo store in New York City. With both business improvement initiatives, Ralph Lauren will bring in roughly $140 million in annualized expense savings, which will benefit the company’s future growth.

Under a new partnership with Salesforce’s Commerce Cloud (formerly Demandare), Ralph Lauren will move to a more cost-effective and flexible e-commerce platform that’s expected to deliver improved digital shopping experiences for consumers and reduce total operating costs.

Read more at Sourcing Journal.

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