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Re/Done Hits the Road With Ford

Re/Done is hitting the road with Ford Motor Company this summer in what the duo bills as a first-of-its-kind popup paying homage to an eco-meets-Americana ethos.

The Los Angeles upcycling label and Detroit auto giant came together to create a fashion capsule celebrating the launch of the latter’s new electric F-150 Lightning truck, an eco-friendly upgrade on America’s best-selling truck, according to Ford, that can “power up an entire home for three days if needed.” The collaborators said their partnership focuses on “mindful consumption” and promoting a “better, more sustainable world.”

The Re/Done x Ford capsule nods to the auto maker’s classic models, including iconic muscle cars such as the Mustang, Thunderbird and Bronco. Garments in the limited-edition collection keep the revved-up theme running with mechanic-style jumpsuits, upcycled Levi’s denim hot shorts, jeans, bucket hat and a jacket with patched styling, a red, white and blue bucket hat, and repurposed deadstock sweatshirts. Some tees in the collection are partially made from recycled cotton and bear slogans such as “Keep on Trucking” and “America’s Favorite Pony” under an image of Mustang cars.

“We like to collaborate with the ultimate inventors—Levi’s for denim, Hanes for tees, and now, Ford for American cars,” said Sean Barron, Re/Done co-founding CEO. “Ford is a brand that everybody around the world has a relationship with, and we are so excited to partner with them for their most innovative sustainability initiative yet.”

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Consumers who visit the duo’s “all-electric mobile popup” during July and August can shop an “exclusive” selection of Re/Done x Ford pieces, in addition to Re/Done’s reinterpretation of Levi’s denim and Hanes T-shirts. The upcycling brand’s curation of Marketplace collectibles will also be able for purchase at the “All American Road Show: A Sustainable Journey of Heritage Brands” popup, housed in a restored 1947 Spartanette trailer that Ford’s new electric truck is towing across Southern California.

Maria Turner, Ford’s global brand licensing manager, said the collaboration illustrates “how Ford is looking at sustainability in more than just our vehicles.”

Social media personality Devon Lee Carlson, whose combined Instagram and TikTok following tops 2.5 million, stars as the face of the collaboration’s campaign, which fashion photographer Zoë Ghertner shot at Malibu’s Westward Beach. Lolita Jacobs and Jean-Baptiste Talbourdet- Napoleone of Paris-based LJBTN Studios oversaw the campaign’s creative direction.

The 16-piece Re/Done x Ford collection launched June 28 and is available through Re/Done’s stores and website, in addition to select global specialty stores and the All American Road Show popup. Prices range from $150-$550.