Reformation has taken another step toward inclusivity.
Following the success of its first extended sizing capsule earlier this year, the Los Angeles-based sustainable brand is permanently launching its best-selling jeans collection, Ref Jeans, for sizes 14-24.
The “Made in L.A.” collection launched Monday on reformation.com, retailing for $98-$128.
“With a meticulous approach to design and fit, we’ve worked with fit experts to create our extended sizes according to industry standards and ensure our denim fits perfectly on different body types,” the company said in a statement.
Jeans styles include the high and skinny jean, the Julia crop high cigarette jean, the Candice high bootcut jean and the Liza high and straight jean. The collection offers non-stretch, stretch and “super stretch” fabrications.
Reformation’s expanded collection is also a win-win for consumers and the environment.
Ref Jeans are made with surplus fabric, Tencel fabrications and sustainable washing processes that use biodegradable natural enzymes, eliminating the usual toxic dyes and water waste that traditional denim techniques require.
Reformation tapped “Ref babe” Georgia Pratt for the launch campaign. In a March 2018 interview with Vogue, the curvy model spoke about her life-long struggle to find well-fitting jeans.
“When I was in middle school, everyone was wearing a flared or boot cut jean, and I never really liked how they looked on me, so I just stopped wearing jeans until the end of high school. I went through a phase in university, of wearing men’s jeans that were super big and baggy. And I still think I’m in that phase,” Pratt told Vogue.
Improving accessibility across categories and styles is one of Reformation’s major goals for 2019.
The company also revealed plans to permanently offer extended sizing in an evergreen collection early next year.