Mr. Rosso, as the founder of Diesel and its holding group, Only The Brave, why did you decide to start buying high-fashion brands?
I’m fascinated by beautiful things and I have an incredible respect for high fashion. I gain more and more respect for them the more involved I become in that part of the industry. I’ll give you an example: Ferrari or Lamborghini, they sell fewer cars than Toyota or Fiat, but when you see the beautiful cars they make you go “Wow!” The higher you look, the more you respect you have for the quality of the products they make. It’s the same with high fashion; I am fascinated by the beautiful fabrics, the exclusive distribution…
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