You will be redirected back to your article in seconds
Skip to main content

Replay Debuts Gender-Fluid Denim Range

Thank you for joining Sourcing Journal & industry leaders at our SOURCING SUMMIT NY, as we discussed the most pressing issues of the day. View the Summit on-demand Oct. 22- Jan. 2, and stay tuned for the upcoming Companion Report.

Italian brand Replay is the latest to blur the lines between men’s and women’s apparel. The denim label recently debuted Sartoriale, its first gender-fluid collection comprised of 32 looks designed to flatter all bodies.

The Italian word for “tailored,” Sartoriale includes structured denim outerwear such as a hooded denim trench coat and a range of denim jackets and shirts. Chinos are also available in a neutral color palette of rich tobacco, navy, copper and olive tones. T-shirts and a denim-colored sweatshirt round out the collection and underscore the loungewear movement that has shown recent success across all genders.

The collection’s 573 Bio Tailored Replay Denim Jacket, a denim jacket with utility elements such as oversized flap pockets and buttons, is made with organic cotton and follows through on the brand’s low-impact production methods.

Last November, Replay released its Hyperflex Re-Used collection, a men’s and women’s denim range made entirely from either recycled, recovered or repurposed materials. Considered Replay’s most sustainable collection, the launch included stretch denim featuring recycled polyester derived from plastic bottles and recovered cotton waste fibers from the brand’s own spinning processes. Denim in the Sartoriale range features the Hyperflex stretch fabric.

Related Stories

While others warm up to the idea of genderless fashion, denim’s new cycle of looser and lower fits may help accelerate the closing of the gender gap. Brands such as Levi’s and Frame have debuted collections featuring loose, unisex denim—Levi’s has said that its original 501 jeans, defined by their straight fit and universal appeal, lend well to all genders.

And it’s exactly what younger consumers—the “holy grail” demographic for denim brands—are looking for. According to a Bigeye report, 50 percent of Gen Z and 56 percent of millennials agreed that traditional gender roles and binary labels were outdated. By comparison, 44 percent of those in Gen X, 36 percent of Boomers and 32 percent of the Silent Generation said they strongly or somewhat agreed with the statement. The advertising agency’s report showed that male-identifying and female-identifying Gen Z respondents were likely to shop across both men’s and women’s apparel departments.

Replay’s Sartoriale collection is now available on its website, with pieces ranging from $75-$310 and available in waist sizes 27 to 38, inseam lengths 30 to 32 and shirt sizes S to 3XL.