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Replay Releases Hyperfree Jean with Alessandra Ambrosio and Neymar Jr.

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Italian denim brand Replay has released Hyperfree, a lightweight, active denim jean made from 8.7 oz. power stretch denim.

The style is available in four cuts for women and three cuts for men. The women’s jean is available in a skinny model, a slim drop-crotch cut, a boyfriend fit and a boyfriend fit jogger. For men, there is a slim cut, a drop-crotch jogger and a slim, drop-crotch style. Every model comes in a variety of washes.

The campaign video features supermodel Alessandra Ambrosio and professional soccer player Neymar Jr. with a group of Brazilian dancers demonstrating the flexibility of the Hyperfree jean.