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Report: Ralph Lauren is Winning the Luxury Category Online

The appeal of Ralph Lauren is timeless even in this digital age.

The American clothing and accessories brand captured top market share among luxury brands with 19.2% of total online visits, followed by Michael Kors with 18.5%, according to the most recent trend report by PMX.

The report measured the success of top luxury apparel brands online, using metrics like site visits, brand searches and social media interactions, to understand reach and shopper engagement within the luxury apparel market.

Coach ranked third place with 12 percent market share, followed by Louis Vuitton with 9.5% and Gucci with 5.3%.

Site visits are down from the prior year, however, PMX found that social media growth across Facebook, Instagram, Twitter and YouTube increased 40 percent.

In particular, social media activity on “image-rich” sites like Instagram provide the ideal platform for luxury product. Instagram generated 94 percent of the “likes” and comments made across the four social media platforms.